Category frontend

Do you think easier and secure web payments accelerate ecommerce web innovation?

I find the China ecommerce market very interesting. I don’t live there, have not experienced it in any depth first hand, so much of what I know is from reading articles. That means I may have a slightly warped view of reality, but what I read resonates with me. For example, by having a simpler […]

How can Ecommerce Web Development be made easier?

The following is soul searching, reflecting debates I have been having with myself over recent months. What is the right way to build an ecommerce web frontend? The challenge is there are continual new techniques coming out that deliver improved web performance. Great! The user experience is better! But at what cost? Do we have […]

Web Components for e-Commerce

TL;DR: In previous posts I described common web storefront performance issues and provided a quick introduction to web components. This post continues the series by exploring applying web components to the field of web e-commerce. So what are some of the benefits of using web components on an e-commerce site? (Many of these benefits are […]

Web Custom Elements for Content Markup

TL;DR: Custom elements (a web standard for extending the set of HTML tag names) provide an interesting way to support rich content markup while decoupling presentation from content, but still have challenges in search engine support. Custom Elements (a key technology underpinning web components) allow developers to extend HTML with their own set of tags […]