Author Archives: alankent

Web Components for e-Commerce

TL;DR: In previous posts I described common web storefront performance issues and provided a quick introduction to web components. This post continues the series by exploring applying web components to the field of web e-commerce. So what are some of the benefits of using web components on an e-commerce site? (Many of these benefits are […]

Web Custom Elements for Content Markup

TL;DR: Custom elements (a web standard for extending the set of HTML tag names) provide an interesting way to support rich content markup while decoupling presentation from content, but still have challenges in search engine support. Custom Elements (a key technology underpinning web components) allow developers to extend HTML with their own set of tags […]

The Case for Web Components

TL;DR: This blog provides a quick introduction to web components. A later blog will show how web components can be used on e-commerce sites, including how to address common web storefront performance issues. Web components allow frontend developers to extend the set of available HTML tags a browser understands. For example, a <pinch-zoom-img> web component […]

Common Web Storefront Performance Problems

TL;DR: This this the first in a series of blog posts related to improving the performance of e-commerce web storefronts. This post runs through some of the more common performance problems sites experience, laying the groundwork for later posts. A recent Think With Google article rated retail websites as the slowest category of all web […]

The Value of A/B Testing

5 years ago I wrote a blog on “You Can’t Improve what you Can’t Measure”. While the use of “can’t” may have been a little strong, making changes to your website can deliver results you did not expect. If you want to make sure the changes make your site better, you need to have some […]

Get Followers for Your Local Business from Google Maps

Do you want to get followers for your business in your local area? Want to share updates with them about new products just in or special deals to drive more foot traffic to your business? You might want to check out some of the recent enhancements to Google My Business. Google My Business is a […]

Extending Your Web Presence with Structured Data

Structured data helps computers understand your web content more easily and accurately, enabling automated consumers of data (such as Google’s search engine) to create new engaging experiences for users. For example, if you have put your Grandma’s favorite apple pie recipe up on the web and then annotate it with structured data, Google search has […]