Author Archives: alankent

Common Web Storefront Performance Problems

TL;DR: This this the first in a series of blog posts related to improving the performance of e-commerce web storefronts. This post runs through some of the more common performance problems sites experience, laying the groundwork for later posts. A recent Think With Google article rated retail websites as the slowest category of all web […]

The Value of A/B Testing

5 years ago I wrote a blog on “You Can’t Improve what you Can’t Measure”. While the use of “can’t” may have been a little strong, making changes to your website can deliver results you did not expect. If you want to make sure the changes make your site better, you need to have some […]

Get Followers for Your Local Business from Google Maps

Do you want to get followers for your business in your local area? Want to share updates with them about new products just in or special deals to drive more foot traffic to your business? You might want to check out some of the recent enhancements to Google My Business. Google My Business is a […]

Extending Your Web Presence with Structured Data

Structured data helps computers understand your web content more easily and accurately, enabling automated consumers of data (such as Google’s search engine) to create new engaging experiences for users. For example, if you have put your Grandma’s favorite apple pie recipe up on the web and then annotate it with structured data, Google search has […]

When Will We See Serverless Open Source e-Commerce Platforms?

Please note, this is a personal opinion piece. Serverless computing offers multiple appealing benefits: You only pay for the compute you use, which is appealing to both small (low budget) and large (cost efficient) merchants It takes away much of the pain of autoscaling and high availability Developers can focus more on business logic, less […]

Serverless Programming for Large Scale Systems – how useful is it really?

Serverless programming is a model where you write code without having to think about what servers you are running it on. You just deploy the code, and the serverless provider worries about how many servers to spin up for you based on load. The provider also performs automatic restart of servers that fail. AWS Lambda […]

Web Commerce vs Internet Commerce

What is “the web” these days? And what is “the internet”? Wikipedia has a clear definition: “The World Wide Web (WWW), also called the Web, is an information space where documents and other web resources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and accessible via the Internet.” For example, HTTP is a web […]