I have been interviewing a number of agencies this year to stay in touch with people at the coal face of ecommerce. One thing that has jumped out is the frequent divide between “engineering agencies” and “SEO agencies”. Engineering agencies build sites, SEO agencies then tune site content after the site is built. There are […]

It is kinda an obvious statement – know your customers to make sure you deliver them what they need and value. Building a great business is not just about adopting the latest technology, but relevant technologies can help build better experiences. I was reading a case study from JH on a site built using Magento’s […]

All ecommerce experiences are the same right? Home page, category tree, product pages, checkout (oh, and don’t forget good old site search!) – pretty it up and you are done! Right? No! One of the reasons I think headless ecommerce is so interesting is to go beyond such experiences. I don’t think the traditional model […]

Have you ever thought about ways you could make your physical business go remote? Obviously with COVID-19 and stay-at-home guidance there is a market right now. But even after the restrictions are lifted, could it still be more convenient for your customers? Is the current situation a time to try going remote while there is […]

If you are a small business and have had to change your store hours or temporarily close your store, remember to update your store hours in Google My Business. I personally recommend the app as an easy way to make such changes. For example a local restaurant business near me has changed their hours and […]

In my last post I talked about some of the decision process I used when exploring which video platform to use a series of online office hours for ecommerce. In this post I focus on some of the underlying technologies. It was interesting to see how the complexity can blow out pretty quickly. There are […]

With large portions of the world in lock down , video conferencing and online events are growing in popularity. I have been exploring some of the tools (with an admitted bias towards Google technologies since I work there) trying to work out the best way to kick off an Ecommerce Website Office Hours series (the […]