I have read a number of articles on retailers experimenting moving their stores to focus on delivering great customer experiences, not stock levels. For example, have a smaller volume of products in stock, but improve the opportunity to experience those items. Then ship the products to the person’s home. That way you can have less […]

I was reading an interesting article from Digital Commerce 360, “Heard at NRF: Contradictory conversation from ecommerce tech vendors”. One of the topics that came up was inconsistent definitions of what headless ecommerce is. I thought I would share my thoughts on the topic and article in general. Inconsistency and Change The first remark that […]

Amazon AWS, Google Cloud Platform, Azure… its never been easier to spin up a new server. Then comes the raft of managed services: databases, message queues, scheduling, and more. And this is before you get to Kubernetes orchestration and automatic restarts or serverless programming models. But using these tools is it easier to build an […]

Google Spot “enables merchants to create branded commercial experiences that bridge the offline and online worlds”. The Google Pay team recently announced opening their early access program to the broader community. This blog post is intended for e-commerce platforms or merchant developers to give them a bit more information to decide if they should look […]

TL;DR: In previous posts I described common web storefront performance issues and provided a quick introduction to web components. This post continues the series by exploring applying web components to the field of web e-commerce. So what are some of the benefits of using web components on an e-commerce site? (Many of these benefits are […]

TL;DR: Custom elements (a web standard for extending the set of HTML tag names) provide an interesting way to support rich content markup while decoupling presentation from content, but still have challenges in search engine support. Custom Elements (a key technology underpinning web components) allow developers to extend HTML with their own set of tags […]

TL;DR: This blog provides a quick introduction to web components. A later blog will show how web components can be used on e-commerce sites, including how to address common web storefront performance issues. Web components allow frontend developers to extend the set of available HTML tags a browser understands. For example, a <pinch-zoom-img> web component […]