Category ecommerce

AR and ecommerce – is a spike coming?

With COVID-19 driving more shoppers to ecommerce, is Augmented Reality (AR) going to see a boost in 2020? Possibly, although 2021 is more likely, especially if the Apple leaks of AR glasses and 5G support coming soon are true. 5G AR headsets in 2020? Here is some background reading if you are not up with […]

Musings about 5G and AR

This is a late Friday afternoon rambling on possible directions for ecommerce. No deep research, just daydreaming. Did you know 5G is coming? Really? Okay, so actually there is a lot of coverage already. There is a slight problem however, lack of quality devices and demand. This is where news/leaks from Apple become more interesting. […]

Live stream your products!

Want to engage with customers without in person contact? Consider live streaming! Clearly with store closures, in-person contact with customers has significantly reduced or stopped. It is also not clear when such contact will increase even as restrictions start to lift. So it may be a good time to think about other ways of engaging […]

Engineering and SEO agencies – involve both early in projects

I have been interviewing a number of agencies this year to stay in touch with people at the coal face of ecommerce. One thing that has jumped out is the frequent divide between “engineering agencies” and “SEO agencies”. Engineering agencies build sites, SEO agencies then tune site content after the site is built. There are […]

Know Thy Customer

It is kinda an obvious statement – know your customers to make sure you deliver them what they need and value. Building a great business is not just about adopting the latest technology, but relevant technologies can help build better experiences. I was reading a case study from JH on a site built using Magento’s […]

Engaging ecommerce experiences

All ecommerce experiences are the same right? Home page, category tree, product pages, checkout (oh, and don’t forget good old site search!) – pretty it up and you are done! Right? No! One of the reasons I think headless ecommerce is so interesting is to go beyond such experiences. I don’t think the traditional model […]

Small Business Tip: Can you go Virtual?

Have you ever thought about ways you could make your physical business go remote? Obviously with COVID-19 and stay-at-home guidance there is a market right now. But even after the restrictions are lifted, could it still be more convenient for your customers? Is the current situation a time to try going remote while there is […]

Small Business Tip: Pay it forward weekly livestream

Just noticed Verizon is starting a weekly livestream giving small business advice. https://www.verizon.com/pay-it-forward-live/ “#PayItForwardLIVE is a weekly livestream starring the biggest names in entertainment supporting small businesses. Let’s tune in together every Tuesday and Thursday at 5pm PST/8pm EST to watch our favorite artists stream live from their living rooms.” Nothing to do with Google, […]

How agile is your ecommerce site?

As Coronavirus news continues to dominate the headlines, I found it interesting to see how China coped with change (since they had to face the issues first), such as asking whole cities to suddenly work from home. Many of the big name apps have added new sections with updates on the virus, online tools to […]

Sunday musings: The Future of Physical Retail Experiences

I have read a number of articles on retailers experimenting moving their stores to focus on delivering great customer experiences, not stock levels. For example, have a smaller volume of products in stock, but improve the opportunity to experience those items. Then ship the products to the person’s home. That way you can have less […]