Category ecommerce

Alternative online shopping experiences

Shopping as entertainment comes up frequently as a trend. For example, 10 Consumer Trends Shaping the Future of Retail mentions it including 51% miss “going shopping” as a way to socialize; and 25% regularly tune into video shopping channels like QVC or HSN. But how to create an enjoyable online social shopping experience? In this […]

Will live-stream commerce drive dropshipping variants?

TJ Gamble recently posted a great video on privacy changes on the web and the potential impact to dropshipping. I found it an interesting video to start the year with.  Personally I have been watching live streaming for commerce, massive in China but not so big at least in the US yet. COVID has driven […]

Composable Commerce

Recently I have been hearing the term “Composable Commerce” more frequently, and I like it. It expands beyond “Headless Commerce”, separation of the frontend stack from the backend, into selecting best of breed technologies to build your commerce stack. The first reference I have come across is from Gartner (Composable Commerce Must Be Adopted for […]

My predictions for 2021 ecommerce

So what will be important in ecommerce in 2021? Is it faster web sites with better Core Web Vitals metrics? Do I need to do a better job of WebPack for my JavaScript assets? PWA, TWA, SSR, CSR? REST? GraphQL? React? Next.js? Vue? Angular? Tailwind CSS? Ecommerce platforms? Content management platforms? Bespoke applications? How about […]

Do you think easier and secure web payments accelerate ecommerce web innovation?

I find the China ecommerce market very interesting. I don’t live there, have not experienced it in any depth first hand, so much of what I know is from reading articles. That means I may have a slightly warped view of reality, but what I read resonates with me. For example, by having a simpler […]

How can Ecommerce Web Development be made easier?

The following is soul searching, reflecting debates I have been having with myself over recent months. What is the right way to build an ecommerce web frontend? The challenge is there are continual new techniques coming out that deliver improved web performance. Great! The user experience is better! But at what cost? Do we have […]

AR and ecommerce – is a spike coming?

With COVID-19 driving more shoppers to ecommerce, is Augmented Reality (AR) going to see a boost in 2020? Possibly, although 2021 is more likely, especially if the Apple leaks of AR glasses and 5G support coming soon are true. 5G AR headsets in 2020? Here is some background reading if you are not up with […]

Musings about 5G and AR

This is a late Friday afternoon rambling on possible directions for ecommerce. No deep research, just daydreaming. Did you know 5G is coming? Really? Okay, so actually there is a lot of coverage already. There is a slight problem however, lack of quality devices and demand. This is where news/leaks from Apple become more interesting. […]

Live stream your products!

Want to engage with customers without in person contact? Consider live streaming! Clearly with store closures, in-person contact with customers has significantly reduced or stopped. It is also not clear when such contact will increase even as restrictions start to lift. So it may be a good time to think about other ways of engaging […]

Engineering and SEO agencies – involve both early in projects

I have been interviewing a number of agencies this year to stay in touch with people at the coal face of ecommerce. One thing that has jumped out is the frequent divide between “engineering agencies” and “SEO agencies”. Engineering agencies build sites, SEO agencies then tune site content after the site is built. There are […]