Category Google

Do all these cloud services make designing e-commerce platforms easier?

Amazon AWS, Google Cloud Platform, Azure… its never been easier to spin up a new server. Then comes the raft of managed services: databases, message queues, scheduling, and more. And this is before you get to Kubernetes orchestration and automatic restarts or serverless programming models. But using these tools is it easier to build an […]

The Value of A/B Testing

5 years ago I wrote a blog on “You Can’t Improve what you Can’t Measure”. While the use of “can’t” may have been a little strong, making changes to your website can deliver results you did not expect. If you want to make sure the changes make your site better, you need to have some […]

Get Followers for Your Local Business from Google Maps

Do you want to get followers for your business in your local area? Want to share updates with them about new products just in or special deals to drive more foot traffic to your business? You might want to check out some of the recent enhancements to Google My Business. Google My Business is a […]

Extending Your Web Presence with Structured Data

Structured data helps computers understand your web content more easily and accurately, enabling automated consumers of data (such as Google’s search engine) to create new engaging experiences for users. For example, if you have put your Grandma’s favorite apple pie recipe up on the web and then annotate it with structured data, Google search has […]

Following Your Customers with Google Trends

Businesses from small to large need to satisfy their customers. So how does a business keep up with customer needs and desires? What is in trend or going out of trend? Google provides free access to search term trends at google.com/trends. This can be a useful tool to understand what trends are happening in terms […]

PoS Selection for e-Commerce

You have your own brick and mortar store from which you run your business. You have it listed in Google My Business, maybe you have your own website, but you don’t sell online… yet. What decisions regarding your physical store may affect moving online later? Your Point of Sale (PoS) system is one of them. […]

My Google I/O 2018: G-Pay and Identity

Using Google Pay on your web site can improve your e-commerce conversion rates. Shoppers are not required to re-enter credit card or shipping details on new sites, greatly streamlining the checkout flow (especially on mobile devices). In this blog I continue with my Google I/O 2018 summary. Part 1 in this series focused on Google […]