Category Google

Following Your Customers with Google Trends

Businesses from small to large need to satisfy their customers. So how does a business keep up with customer needs and desires? What is in trend or going out of trend? Google provides free access to search term trends at google.com/trends. This can be a useful tool to understand what trends are happening in terms […]

PoS Selection for e-Commerce

You have your own brick and mortar store from which you run your business. You have it listed in Google My Business, maybe you have your own website, but you don’t sell online… yet. What decisions regarding your physical store may affect moving online later? Your Point of Sale (PoS) system is one of them. […]

My Google I/O 2018: G-Pay and Identity

Using Google Pay on your web site can improve your e-commerce conversion rates. Shoppers are not required to re-enter credit card or shipping details on new sites, greatly streamlining the checkout flow (especially on mobile devices). In this blog I continue with my Google I/O 2018 summary. Part 1 in this series focused on Google […]

Google Indexing and JavaScript Rendering

This blog post is a summary of the “Deliver search-friendly JavaScript-powered websites” session at Google I/O 2018, with an e-commerce lens applied plus few personal opinions thrown in. This talk is so important, I thought it was worth its own blog post. This presentation describes about how Google crawls and indexes sites, including how it […]

My First Google Assistant App (Part 2)

Branded experiences create interesting marketing opportunities with Google Assistant applications. Part 1 discussed some of the design considerations. This post dives into the code to create a simple (but working) experience without database access, developed completely from the built-in console (no local laptop development environment required). The source code can be found in my GitHub […]

My First Google Assistant App (Part 1)

In this article I talk about my personal experience putting together my first Google Assistant app. There was something strangely satisfying in the process, I suspect because in a few hours (with no previous experience) I got a simple working application going, which I then iteratively improved upon. The project I selected was for a […]

My Google I/O 2018: VR/AR and Web

Google I/O is a three day developer event held near the main Mountain View offices of Google. Part 1 focused on Google Assistant. Here is part 2 of my notes, on VR and AR (because they are fun) then web. More to come in later posts. VR/AR Tour Creator I previously posted a blog on […]