Category Small Business
Live stream your products!
Want to engage with customers without in person contact? Consider live streaming! Clearly with store closures, in-person contact with customers has significantly reduced or stopped. It is also not clear when such contact will increase even as restrictions start to lift. So it may be a good time to think about other ways of engaging […]
Know Thy Customer
It is kinda an obvious statement – know your customers to make sure you deliver them what they need and value. Building a great business is not just about adopting the latest technology, but relevant technologies can help build better experiences. I was reading a case study from JH on a site built using Magento’s […]
Small Business Tip: Can you go Virtual?
Have you ever thought about ways you could make your physical business go remote? Obviously with COVID-19 and stay-at-home guidance there is a market right now. But even after the restrictions are lifted, could it still be more convenient for your customers? Is the current situation a time to try going remote while there is […]
Small Business Tip: Update Your COVID-19 Affected Opening Hours in Google My Business
If you are a small business and have had to change your store hours or temporarily close your store, remember to update your store hours in Google My Business. I personally recommend the app as an easy way to make such changes. For example a local restaurant business near me has changed their hours and […]
Small Business Tip: Pay it forward weekly livestream
Just noticed Verizon is starting a weekly livestream giving small business advice. https://www.verizon.com/pay-it-forward-live/ “#PayItForwardLIVE is a weekly livestream starring the biggest names in entertainment supporting small businesses. Let’s tune in together every Tuesday and Thursday at 5pm PST/8pm EST to watch our favorite artists stream live from their living rooms.” Nothing to do with Google, […]
Extending Your Web Presence with Structured Data
Structured data helps computers understand your web content more easily and accurately, enabling automated consumers of data (such as Google’s search engine) to create new engaging experiences for users. For example, if you have put your Grandma’s favorite apple pie recipe up on the web and then annotate it with structured data, Google search has […]
Web Commerce vs Internet Commerce
What is “the web” these days? And what is “the internet”? Wikipedia has a clear definition: “The World Wide Web (WWW), also called the Web, is an information space where documents and other web resources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and accessible via the Internet.” For example, HTTP is a web […]
Following Your Customers with Google Trends
Businesses from small to large need to satisfy their customers. So how does a business keep up with customer needs and desires? What is in trend or going out of trend? Google provides free access to search term trends at google.com/trends. This can be a useful tool to understand what trends are happening in terms […]
Google My Business (free business listings)
One of the joys at working at Google is the internal tech talks. I expect lots of big new announcements to come at next week’s Google I/O conference, but there are lots of good existing projects around too. Do you know of a small business without a website? I just discovered (or to be more […]
Alan Kent's Blog 