Tag Archives: ecommerce

Live stream your products!

Want to engage with customers without in person contact? Consider live streaming! Clearly with store closures, in-person contact with customers has significantly reduced or stopped. It is also not clear when such contact will increase even as restrictions start to lift. So it may be a good time to think about other ways of engaging […]

Headless Commerce vs Microservices

I was reading an interesting article from Digital Commerce 360, “Heard at NRF: Contradictory conversation from ecommerce tech vendors”. One of the topics that came up was inconsistent definitions of what headless ecommerce is. I thought I would share my thoughts on the topic and article in general. Inconsistency and Change The first remark that […]

A First Foray into VR Shopping Technology

Recently I bought a HTC Vive Virtual Reality headset. It’s a lot of fun for games (my kids love it because they move the whole body rather than just a mouse or touching a screen – much more fun), but how useful is it for ecommerce?   The VR field is still in its infancy, […]

Support a Charity with your Magento Store

So you have a Magento web store that you use to sell goods, but you would like to also support a charity or other not-for-profit?  Why not allow you customers to donate to the cause from your web store? When selecting a cause or causes to support, think about whether the demographics for your store […]

The Layers of Magento Site Design

In my work before eBay, when we designed a public web site it was all about menu structures, navigation flows, moving on to wire frames, design look-and-feel, and in our case design the information model behind the site (as we built sites driven from our text database product). In reading up on Magento recently one […]