Monthly Archives: May 2020

Engineering and SEO agencies – involve both early in projects

I have been interviewing a number of agencies this year to stay in touch with people at the coal face of ecommerce. One thing that has jumped out is the frequent divide between “engineering agencies” and “SEO agencies”. Engineering agencies build sites, SEO agencies then tune site content after the site is built. There are […]

Know Thy Customer

It is kinda an obvious statement – know your customers to make sure you deliver them what they need and value. Building a great business is not just about adopting the latest technology, but relevant technologies can help build better experiences. I was reading a case study from JH on a site built using Magento’s […]

Engaging ecommerce experiences

All ecommerce experiences are the same right? Home page, category tree, product pages, checkout (oh, and don’t forget good old site search!) – pretty it up and you are done! Right? No! One of the reasons I think headless ecommerce is so interesting is to go beyond such experiences. I don’t think the traditional model […]