So what will be important in ecommerce in 2021?
- Is it faster web sites with better Core Web Vitals metrics?
- Do I need to do a better job of WebPack for my JavaScript assets?
- PWA, TWA, SSR, CSR?
- REST? GraphQL?
- React? Next.js? Vue? Angular? Tailwind CSS?
- Ecommerce platforms? Content management platforms? Bespoke applications?
- How about image optimization. Is that still a challenge?
- Improved SEO? Ecommerce focussed SEO?
- Better payment flows?
- Reducing payment complexity? Increasing payment options for customers?
- Subscriptions? Affiliate programs? Influencer programs?
- Drop shipping?
- Discounts? Coupons? Sales? Flash sales?
- Video and live streaming?
- Social commerce?
- Solving the upcoming challenge on privacy and tracking?
- Identity management in browsers?
- Having my own site? Selling on multiple marketplaces?
- QR codes for offline to online transitions?
- Super apps and mini apps?
- Headless content models?
- Simplified all-in-one solutions?
- Small businesses? Large businesses?
- Themes? Custom UX design?
- Faster shipping? More cost effective shipping?
- Local focus? Global focus?
- AR experiences to explore products without visiting a store?
- Kiosks?
- Will COVID still be an issue?
- Email campaigns? Ads? New customer acquisition? Customer retention?
- Reviews? Ratings? User generated content?
Yes.
Oh, my… gonna be a busy year!