Author Archives: alankent

Engineering and SEO agencies – involve both early in projects

I have been interviewing a number of agencies this year to stay in touch with people at the coal face of ecommerce. One thing that has jumped out is the frequent divide between “engineering agencies” and “SEO agencies”. Engineering agencies build sites, SEO agencies then tune site content after the site is built. There are […]

Know Thy Customer

It is kinda an obvious statement – know your customers to make sure you deliver them what they need and value. Building a great business is not just about adopting the latest technology, but relevant technologies can help build better experiences. I was reading a case study from JH on a site built using Magento’s […]

Engaging ecommerce experiences

All ecommerce experiences are the same right? Home page, category tree, product pages, checkout (oh, and don’t forget good old site search!) – pretty it up and you are done! Right? No! One of the reasons I think headless ecommerce is so interesting is to go beyond such experiences. I don’t think the traditional model […]

Small Business Tip: Can you go Virtual?

Have you ever thought about ways you could make your physical business go remote? Obviously with COVID-19 and stay-at-home guidance there is a market right now. But even after the restrictions are lifted, could it still be more convenient for your customers? Is the current situation a time to try going remote while there is […]

Small Business Tip: Update Your COVID-19 Affected Opening Hours in Google My Business

If you are a small business and have had to change your store hours or temporarily close your store, remember to update your store hours in Google My Business. I personally recommend the app as an easy way to make such changes. For example a local restaurant business near me has changed their hours and […]

NDI Stream and Mac Problem and Solve

In my last post I talked about some of the decision process I used when exploring which video platform to use a series of online office hours for ecommerce. In this post I focus on some of the underlying technologies. It was interesting to see how the complexity can blow out pretty quickly. There are […]

Explorations in Online Video Outreach

With large portions of the world in lock down , video conferencing and online events are growing in popularity. I have been exploring some of the tools (with an admitted bias towards Google technologies since I work there) trying to work out the best way to kick off an Ecommerce Website Office Hours series (the […]

Small business tip: Grow with Google resources for COVID-19

With COVID-19, you might like to check out the “Grow with Google” resources. “Work, teach, and learn from anywhere To slow the spread of COVID-19, many employees, educators, and students are working remotely. To help, we’ve gathered some free tools and resources to keep you connected and productive. LEARN MORE“ I would particularly note keeping […]

Small Business Tip: Pay it forward weekly livestream

Just noticed Verizon is starting a weekly livestream giving small business advice. https://www.verizon.com/pay-it-forward-live/ “#PayItForwardLIVE is a weekly livestream starring the biggest names in entertainment supporting small businesses. Let’s tune in together every Tuesday and Thursday at 5pm PST/8pm EST to watch our favorite artists stream live from their living rooms.” Nothing to do with Google, […]

How agile is your ecommerce site?

As Coronavirus news continues to dominate the headlines, I found it interesting to see how China coped with change (since they had to face the issues first), such as asking whole cities to suddenly work from home. Many of the big name apps have added new sections with updates on the virus, online tools to […]